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The Volkswagen Arteon: New Premium Saloon Combines Avant Garde Design And Dynamic Handling

By Swansway Motor Group 06-02-2017

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With Volkswagen dealerships in Crewe and Wrexham, Swansway Group bring you the latest brand news as the Arteon is announced. Contact us for information.

The Volkswagen Arteon: New premium saloon combines Avant Garde design and dynamic handling

  • ​Four-door saloon implements new progressive Volkswagen design language
  • Headlights and Volkswagen emblem merge into a wholly new interpretation of the front section

Wolfsburg, 28.11.2016 – Three months ahead of its world premiere at the Geneva Motor Show, Volkswagen is providing a first look at the fascinating contours of its new premium saloon, the Arteon. The totally new model sits above the Passat and emphasises emotion in the upper mid-class.​VW Arteon saloon sketch

In addition to a new and emotive outline Volkswagen is also introducing with the Arteon a highly expressive, horizontally accentuated brand look. The bars of the radiator grille extend into the three-dimensional headlights, while LED lighting elements additionally emphasise the striking layout and demonstrate dominance.

The four-door saloon impresses both through revolutionary design and great practicality. While the doors' frameless windows reflect the typical stylistic elements of a grand tourer, the top-hinged and wide-opening tailgate provides optimum access to the huge boot. Tobias Sühlmann, Exterior Designer, explains...

At first sight, the Arteon arouses enthusiasm through its expressive design. It then surprises through its practical virtues. This combination is unique.

The name Arteon – with the emphasis put on the first syllable – is made up of two component parts: 'Art' describes the saloon's harmonious lines and emotionality. The ending 'eon' identifies it, in the same way as Volkswagen's top model for the Chinese market, the PHIDEON, as a premium model.

The new Arteon is being publicly unveiled for the first time at the Geneva Motor Show; its launch will then follow in summer 2017.

For more information about the Volkswagen Car Range, contact your local Swansway Volkswagen Retailer.

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