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Closer to home: Van drivers put loved ones first in New Year’s Resolutions after difficult 2020

Closer to home: Van drivers put loved ones first in New Year’s Resolutions after difficult 2020

By 16-01-2021

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Making time for family topped the list of work goals for the new year in Volkswagen Commercial Vehicles study

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Van drivers are prioritising time with the family in 2021 after a tough business year, according to a study by Volkswagen Commercial Vehicles.

  • Making time for family topped the list of work goals for the new year in Volkswagen Commercial Vehicles study
  • Nearly three-quarters of van drivers admit to making New Year’s Resolutions
  • Just over half will make it past “Quitter’s Day” on 17 January
  • Increasing customer base, saving for a new house, and getting a new job also ranked highly for 2021 goals

After a difficult 2020 which has left two-thirds of van drivers worried about their business over the next six months**, van drivers have decided 2021 is the year to make more time for their family. Figures previously revealed van drivers were more likely to work late or over weekends than in other professions, with millions often missing weddings, birthdays or parents evenings because of unsociable hours*.

Nearly three quarters of van drivers said they regularly make New Year's Resolutions with over half sticking with them past "Quitter's Day" - the second Friday in January, when people are most likely to ditch their goals.

The Volkswagen Commercial Vehicles research revealed that family time came out on top ahead of increasing the customer base, saving up for a new house, getting a new job, and launching a new product or service.


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Top 2021 New Year's Resolution Business Goals

  1. Make more time for my family (38%)
  2. Increase my customer base (27%)
  3. Save up for a new house (24%)
  4. Get a new job (23%)
  5. Launch a new product or service (20%)

Claire English, Head of Fleet at Volkswagen Commercial Vehicles, said:

We know that 2020 was a really tough year and it forced many businesses to make difficult decisions. After an unusual Christmas, it's heartwarming to see that despite business concerns van drivers are prioritising their loved ones this year. We hope that as we enter a new year, there is light at the end of the tunnel and our customers can once again start to thrive. Either way, Volkswagen Commercial Vehicles is committed to Working With You to help you achieve all of your business goals in 2021.

To give drivers more free time to spend with their family, Volkswagen Commercial Vehicles offers Mobile Service Clinics to make sure owners can get their vans serviced while they’re not in use, reducing the need to work late. Similarly, extended opening hours at Van Centres nationwide can help to minimise downtime and allow owners to collect their vans at the most convenient time.

For more details on Volkswagen Commercial Vehicles’ award-winning range of products and services, or to find your nearest Van Centre, please visit the Swansway Garages website.


Everything you need to know about Volkswagen’s Commercial Range In detail: Volkswagen Amarok


* Survey of 1,000 van drivers, Volkswagen Commercial Vehicles
**Volkswagen Commercial Vehicles Brand Health Tracker 2020 Report, BVA BDRC

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