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The Rise Of Jaguar

The Rise Of Jaguar


Find out more about the Jaguar car range.

Award Winning Jaguar Cars.

By any standard, the rise of the Jaguar marque has been one of the most remarkable and heart warming success stories and all the indications are that its future is going to be every bit as exciting.

New and multi-award winning models from sports coupes to saloons to SUVs underpinned by brilliant engines, head-turning looks and competitive pricing are letting the company take the fight to the key rivals – and winning.

Jaguar has a reputation for collecting international awards. In July 2020, Auto Trader readers awarded Jaguar as the ‘Car Brand with the Best Tech 2020’. New technology for 2021 for Jaguar’s all-electric I-PACE SUV includes the introduction of ‘Pivi Pro’ an infotainment system developed to be as intuitive as a smartphone. An all new navigation provides real-time traffic updates and live access to charging points.

The all-electric Jaguar I-PACE also completed an historic treble at the 2019 World Car Awards. Not only did it win coveted 2019 World Car of the Year and World Car Design of the Year titles – equalling the success of the F-PACE in 2017 – it was also named World Green Car.

The future is electric

Jaguar Land Rover rocked the motoring world when it first unveiled the i-PACE, an all-electric concept that went on sale in 2018. Part supercar, part saloon and part SUV the i-PACE has a spacious interior because there is no internal combustion engine and gearbox to install, it promises a range of 292 miles on a single charge and has rapid-charge capability. It will even have a 0 to 60 time of around four and a half seconds.

Jaguar may have been a little slower than others in joining the hybrid and electric revolution but with cars like the all-electric i-PACE, in addition to plug-in hybrid and mild hybrid options, Jaguar has plenty to choose from, you can find your perfect combination of performance and efficiency with the Jaguar range.

Plug-In Hybrid (PHEV) Cars

Luxury performance SUV, the F-PACE, is available as a plug-in hybrid, offering an exciting combination of efficiency, everyday practicality, dramatic design and sporty handling. Additionally, with the E-Pace, the compact SUV combines the benefits of a PHEV with looks, agility and dynamic driving.

Mild Hybrid (MHEV) Cars

Mild hybrid technology meets luxury performance across four of the Jaguar range, including the F-Pace, E-Pace, XE and XE, for even greater efficiency on every journey.

Current Jaguar Car Models

red jaguar xe

Jaguar XE

The sports saloon redefined, enhanced by mild-hybrid technology and refined driver-focused interior rivals the Audi A4, Mercedes-Benz C Class or BMW 3 Series. Described as a `game changer’ when road tested by Autocar magazine, it has among the best residual values of any in the class and has been built with driver assistance features that help make getting around town and parking easier, and driving on motorways more enjoyable. 

jaguar xf

Jaguar XF

Multi-award winning mid-sized saloon prized for its looks, spec and ride it comes in a large variety of versions including comfort or sports-oriented derivatives. Combining Jaguar’s advanced design and a suite of cutting-edge technologies, this model is the next level up from the hugely successful XE saloon.

Jaguar F Typr organge top

Jaguar F-Type

For all those who waited for Jaguar to once again make a brilliant and thrilling sportscar this is the answer. Glorious styling allied to brilliant engines and a ride/handling package as good as any.


jaguar f pace

Jaguar F-PACE

Jaguar’s first ever SUV and the fastest selling new car it has ever built. If ever anyone still doubts the company’s ability to read the market, see what buyers want and then produce a car better than anyone else’s, the F-PACE should convince them otherwise. Company founder Sir William Lyons always said his cars should have grace, pace and space; the F-PACE delivers on all three.

jaguar ipace

Jaguar I-Pace

The I-Pace's bold exterior with dramatic proportions enabled by electric vehicle technology, evolves Jaguar’s distinctive design DNA into a new, revolutionary era.

jaguar e pace

Jaguar E-Pace

Jaguar's first compact SUV; The E-Pace has a unique combination of looks, dynamic driving and agility.

Upcoming Jaguar Models

Jaguar XJ

Jaguar XJ silver front

The flagship of Jaguar’s saloon range, the XJ draws on decades of the company’s experience in building luxurious limousine-like cars. Having stopped production in 2019, in the same year, JLR confirmed that they will introduce an all-electric XJ luxury saloon car, anticipated in 2021.

The Significant Jaguar Cars

The company’s first products were actually the sidecars it made from the early 1920s and its first major car was the two seater SS 100, so called because of the supposed top speed which was remarkable for its day.  Following World War Two the SS initials were not exactly the best to associate with products and the Jaguar name was adopted.

Here are some of its greatest classics which were recognised in their day as being ground breaking and are now much prized and highly valued cars.

The XK 120. Revealed at the London Motor Show in 1948 just three years after hostilities ceased the car introduced the new six cylinder 3.4 litre XK engine and its sleek lines and performance caused an absolute sensation at home and abroad with strong export sales.

Depending on its condition today you would expect to pay a six figure sum for a good one...

Jaguar C type racing green

Jaguar C-Type

Designed as a racing car with the XK engine the beautiful C-Type was launched in 1951 and later that year it took the first of Jaguar’s seven wins in the Le Mans 24 Hours, repeating it two years later.


Jaguar D type

Jaguar D-Type

Dramatic aerodynamics gave it iconic looks and with a new chassis it cemented Jaguar’s reputation in motor racing, taking another three wins in the 24 hour event. To buy a genuine one now you  would probably need a seven figure budget!

Jaguar E type

Jaguar E-Type

Surely a car that needs no introduction. As fast and sleek as a Ferrari but at a fraction of the price the E-Type arrived in 1961, still looks fantastic and is one of the most instantly recognisable cars  of all times.  Prices have rocketed in recent years and their condition varies enormously but an E-Type is still one of the more affordable ways to buy a classic supercar.​​​​​​

Considering a Jaguar as your next car from Swansway Jaguar Crewe?  Search for a new Jaguar or our current Approved Used stock today.