Text size


SEAT Car Sales Set UK Record

SEAT Car Sales Set UK Record


SEAT UK car sales are at a record high, making SEAT one of the fastest-growing car brands in 2017 so far. Find out why. Book your SEAT test drive today!

SEAT Car Sales Sets UK Record

It’s very much a case of all hands on deck at Swansway Group’s SEAT dealership in Crewe following a very busy start to 2017.

The story is the same throughout the UK as SEAT sales for the first quarter hit a record high, up 25.3% on the same time last year!

This increase of over a quarter is the best for any car marque in the UK, aside from premium brands.  And the story doesn’t stop there!  New car registrations for SEAT totalled 11,200 in March 2017, a figure which sees a phenomenal increase of 29.1% on sales in March 2016.

Many claim that changes to the VED (car tax) introduced in April 2017, were a catalyst for increased sales, however, proof of our growth is in the UK car market figures.  These clearly demonstrate that SEAT’s share of the market is steadily increasing - up to 2.13% in April (an increase of 21% on last year), beating the likes of Volvo and firmly positioning SEAT beside Honda and Fiat.

Richard Harrison, SEAT UK Director, predicted this success towards the end of last year when he said that he expected sales of the new Ateca SUV to help push SEAT over 2% market share in the first quarter of 2017.  This is a record market share for the only car designer to manufacturer and develop in Spain.

After reporting SEAT’s highest ever profits in 2016, Harrison said that he expects market share to remain at this level throughout 2017.  He explained that any unexpected downturn would not be detrimental as SEAT are in the strong position of having light stock and build-to-order capabilities.  In the meantime, new vehicle orders for both private and fleet sales are at record levels.

At Swansway SEAT, we aren’t surprised by the increase in market share.  Brand awareness has increased through promotion of our improved SEAT Leon, the imminent all-new SEAT Ibiza, the addition of our rather excellent (even if we do say so ourselves) new SEAT Ateca SUV and the impending arrival of its baby brother, the SEAT Arona.  Our full range, from the supermini SEAT Mii to the roomy seven-seater SEAT Alhambra, offers a world of choice, whatever a driver’s requirements.

SEAT’s Technical Centre, near Barcelona, which brings together the knowledge of 1,000 engineers has helped to create stylish designs with a sporty edge, complemented by top technology and offered in a quality package at amazing value.  What more could a driver want?

Commenting on SEAT’s record car sales in the first quarter, Harrison said: “Our sustainable growth strategy is right on plan, thanks to the award-winning products coming out of Barcelona, a massive boost in brand awareness, and the hard work invested by everyone in our business and our dealer partners to make more customers aware of the great range of products we can now offer them.

“What’s even more exciting is that there is still yet more to come, with the prospect of the All-new Ibiza and All-new Arona crossover both arriving later in the year, on top of Ateca - which is now firmly established as the new benchmark in the compact SUV class - 2017 is set to be a record breaking year for the SEAT brand.”

Come and find out for yourself why SEAT cars are increasing in popularity by visiting us at Swansway SEAT for a test drive of any one of our cars.  Our honest and knowledgeable advisors will be happy to talk you through the existing range and our exciting new additions.  We look forward to seeing you.

This website uses cookies to ensure you get the best experience on our website. Learn more