New Land Rover Discovery shows its unrivalled capability on Guinness World Record-breaking LEGO structure Show-stopping reveal features Land Rover customers Bear Grylls, Sir Ben Ainslie and Zara Phillips MBE Full-size seven-seat versatility demonstrated by Sir Ben Ainslie and…Continue reading
New Alfa Romeo Giulia Receives Strong Residual Values And Available From £269 + VAT Per Month Highly-anticipated all-new Alfa Romeo Giulia will have a competitive residual value in the compact executive class of up to 38.2% The Giulia 2.2d 180…Continue reading
All-New Audi A5 Coupé And Sportback Models In Shape For UK Debut Sharpened Coupé and Sportback models deploy an all-new platform and cutting edge infotainment to mix business with pleasure perfectly SE, Sport and S line specification available on both…Continue reading
If you think of this as a sort of cross between a Land Rover Discovery and the Range Rover Evoque you won’t be too far wrong – and that gives this mid-sized SUV a great start in life. I am…Continue reading
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The Highlight Of The Year’s IAA Commercial Vehicles: The New E-Crafter World premiere of the first electrically powered Crafter Concept vehicle demonstrates near production-ready solution for zero emission city centre delivery traffic Unimpaired cargo capacity Loads of up to 1.7…Continue reading
Swansway Accident Repair Centre in Crewe has just invested £80,000 in specialist technology; becoming Audi UK’s specialist repair centre for their all new Audi R8 supercar
The supercar is pushing the boundaries of auto-construction technology, with 13% of the vehicle constructed from carbon-fibre reinforced polymer, known as, CFRP; the material is light, yet has great strength and rigidity, as such it may make its way into vehicles across the Audi range in future years.
Swansway Group Director, David Smyth explained,
“The new Audi R8 is a real leap forward in terms of construction; the introduction of CFRP as a major construction component brings with it the need for very specialist technicians to undertake the repairs”.
“Our Swansway Accident repair Centre has one of only five technicians in the world, who’ve been trained, by Audi in Germany; Martin Smith is qualified and trained to use the latest ultrasound scanning technology which is need to discern whether the integrity of the CFRP has been damaged”, added David
The family owned bodyshop has invested £80,000 in the technology needed to effect the cutting edge repairs and as such is Audi’s chosen specialist R8 centre, a real feather in their cap.
Every Audi R8 repair in the country, will be co-ordinated by the Swansway Accident Repair Centre, as Franco Iannotta, paint and body technical manager for VWG UK explained, “Due to the safety critical location of the CFRP content in the all new Audi R8, body repair work on the car must only be undertaken by an Audi Approved CFRP technician.”
In the case of the UK that technician is Martin Smith at Swansway Accident Repair Centre; Martin commented, “It’s a real thrill to be one of only five CFRP trained technicians in the world, I’m looking forward to the challenge and the responsibility or working on the new Audi R8 supercar”.
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Latest member of the Mii city car family co-created by the hands of the SEAT designers and COSMOPOLITAN editors and readers
A car that understands the feminine side and lifestyle of the “fun and fearless” “COSMO girl”
- Available in two colours – Violetto and Candy White, with the 1.0 75 PS engine in the UK
- Pricing and specification will be released closer to UK launch in early 2017
Martorell/London, 16/09/2016 – The cars we drive are a reflection of our personalities, a carefully chosen investment that not only gets us from place to place, but defines who we are. For consumers looking for performance and fun, last night at Cosmo’s glitzy #FashFest, SEAT and Cosmopolitan launched the SEAT Mii by COSMOPOLITAN. The culmination of an 18-month co-creation process between SEAT and Cosmopolitan’s global creative team, regional editors and readers across the UK and Europe, the latest member of the Mii city car family is the perfect car for confident, independent, active young women who are really going places.
SEAT’s global marketing director, Susanne Franz said
This is a car that adapts to today’s lifestyle by providing amazing solutions that are both intuitive and easy to use. The SEAT Mii by COSMOPOLITAN is dynamic, stylish and versatile, with a daring, edgy appeal. Not only did we strive to create an elegant car, it is designed to be a bold, personal ally for the driver, with amazing solutions that are functional and intuitive
Designed with the tastes and preferences of Cosmopolitan’s audience in mind, the Mii by COSMOPOLITAN is agile, exciting to drive and easy to park; an aesthetically pleasing car with personality. Cosmopolitan’s readers participated in the process, sharing thoughts and opinions through surveys and product testing, offering feedback and ideas.
Kim St. Clair Bodden, senior vice president and editorial director of Hearst Magazines International, explains,
Cosmopolitan is the biggest, most powerful young women’s brand in the world, engaging and inspiring our readers to achieve the fun, fearless lives they want. It has been incredibly rewarding to work with SEAT, our global editors and readers to design a car with all the bells and whistles that really personalise the driving experience.
Cosmopolitan is supporting the launch with a social media campaign around the hashtag #ThisIsMii, with engaging content based on reader opinions and experiences, creating a conversation around the car, fashion, lifestyle, beauty and work, putting the SEAT Mii by COSMOPOLITAN in context with readers’ lives. From the social posts, readers can click through to the SEAT website for more detailed information on the Mii by COSMOPOLITAN. Following its debut at Cosmo #FashFest, the Mii by COSMOPOLITAN will be showcased at the Paris Motor Show at the end of this month.
Light and Shade, the Magic of Colour
Small on the outside, yet big on the inside, the Mii by COSMOPOLITAN is versatile, safe, economical, comfortable, reliable and kind to the environment. It’s also sophisticated, feminine and chic, with a design that reflects a bold, audacious, lifestyle.
The Mii by COSMOPOLITAN is available in two colours; Violetto and Candy White, with champagne-toned bismuth details inside and out. Candy White is a smooth tone, while Violetto has an elegant, pearlescent finish, achieved by carefully choosing colour pigments, revealing the ‘flip,’ or light, and the ‘flop,’ or dark, tones. Even its headlights have an ‘eyeliner’ shape, emphasised in the same way as make-up emphasises the eye. The jewelled, bi-colour alloy wheels works in harmony, offering a surprise sparkle.
The champagne-finish of the door mirrors is reflected in the interior details as well, on the air-vents, the infotainment system surrounds and in the stitching of the car, including the floor mats. Violet seats are upholstered in Alcantara, high-end, top-quality upholstery; while the ceiling is upholstered in dark tones, providing a sense of glamour. Aluminium strips in the front footwells are enscribed with “COSMOPOLITANlovesMii.” The interior chrome details are matte, with the exception of the SEAT logo found on the steering wheel.
As Much Mii as Any Other Mii
Always innovating, SEAT is at the forefront of the growing trend towards collaborations between the car industry and partners in other sectors, first with women’s fashion and accessories retailer Mango, and now with Cosmopolitan.
The SEAT Mii by COSMOPOLITAN launches in the UK in early 2017 with the 1.0 75 PS engine and five-speed manual transmission. The frugal engine emits 102 g/km of CO2, with fuel economy of 64.2 mpg on the combined cycle.
The Mii by COSMOPOLITAN has all the elements necessary to ensure a safe and comfortable drive, from air-conditioning to “Hill Hold Control” (to prevent roll-back), as well as a list of optional extras that allows the driver to configure a Mii with rear parking sensors and a 300-watt sound system and subwoofer. And for staying connected, the new infotainment system “Smartphone integration with Drive Mii app” has a smartphone cradle integrated into the dashboard. To amplify the driving experience, the SEAT Mii by COSMOPOLITAN app, “DriveMii” (available in Play Store or App Store for Android and iOS devices) enables the driver to control the infotainment system through a smartphone.
The Mii by COSMOPOLITAN is a car built for and co-created by women who want the time they spend behind the wheel to be as engaging and exciting as every other facet of their busy, fun, fearless lives.