It’s difficult to imagine that the SEAT Ibiza
has been around for over 30 years.
With a new model about to hit the roads, we thought we’d take a look at the success of the SEAT Ibiza over the last four decades and sales of over five million cars.
Where were you in 1984?
Watching Torville and Dean win gold at the winter Olympics in Sarajevo? Or cheering Everton on to win the FA Cup? Maybe you were getting a taste for Thomas the Tank Engine during the airing of its first episode, or were you still a twinkle in your parents’ eyes?
SEAT, on the other hand, was busy introducing its new supermini to the world. Little did they know that 33 years and five generations later, the SEAT Ibiza would be the Spanish car manufacturer’s best selling model. Swansway Group takes a look at one model from each generation to discover how the SEAT Ibiza earned its success.
The MkI SEAT Ibiza was a collaboration between Italian designer Giugiaro (creator of the VW Golf) and German engine manufacturer Karmann, with a gearbox and powertrain developed by Porsche.
Billed as a robust supermini with straight lines, it was notable for the fact that the indicators were operated by switches rather than steering wheel control stalks.
It was larger than many cars in its class and boasted a sunroof, electric windows
and power door locks, which were fairly revolutionary in the mid-1980s!
Now under the ownership of VW Group, the curvier MkII SEAT Ibiza shared many of the same design features as other models within the group.
There were six engine options – petrol and diesel – amongst them the first 90 PS TDI engine in its class.
A 1999 re-vamp saw the introduction of bigger lights, smoother bumpers and a multi-function information screen.
The SEAT Ibiza Cupra which appeared in 2000 became the first supermini to
feature Electronic Stability Programme (ESP)
Unusually for a supermini, the larger, sportier MkIII SEAT Ibiza had comfortable room for five adults as well as a decent size boot.
A higher standard trim level helped to earn this particular generation the title of What Car? Best Car of the Year in 2003 and Best Supermini for 3 consecutive years.
Marking its 20th anniversary, more than 3.3 million SEAT Ibizas were manufactured
in a range that included two new sporty versions – the FR and Cupra – which
possessed some of the most powerful diesel engines in the supermini class.
At the time of its launch, the MkIV SEAT Ibiza produced one of the greenest car models – the Ecomotive – which emitted just 98 g/km of CO2.
The design was geared more towards the driver with plenty of new gadgets in the cabin while the body demonstrated a more aerodynamic arrow-like style.
A state-of-the-art seven-speed DSG gearbox combined with the 105 PS 1.6-litre petrol
engine for the first time in a supermini allows comfort to be experienced alongside
the normal sporty ride you’d expect from a SEAT
The 2017 MkV SEAT Ibiza signals a new age in this much-loved supermini with full LED lights, wireless charging and integrated sat nav.
A keyless system adds to the convenience of driving a car with full connectivity and all the additional safety features that you might expect from a larger vehicle, such as Tiredness Recognition.
Bespoke colour options and a huge range of additional extras allow you to
completely personalise your new SEAT Ibiza.
We don’t want to give the game away too much.
So why not pop down to your local Swansway SEAT dealership in Crewe to give the new SEAT Ibiza the once over.
With so much to
offer, we’re certain
it’ll be the car
to lead you to
your own success!