To launch the new Alfa MiTo in the UK, Alfa Romeo pushed the performance of its stylish three door supermini to the limit with a driving challenge with a twist
A masked pro-driver used Alfa Romeo’s exclusive D.N.A driving mode selector to create a MiTo Work of Art, all captured using the new dual camera on the iPhone 7 Plus
The new Alfa MiTo is available to order now from Alfa Romeo showrooms with prices starting from £12,960 OTR
Alfa Romeo put the stylish three door supermini, which features a new look and more technology, to the test in a unique video to show how the new Alfa MiTo’s urban style and strong personality puts fun back into drivers’ hands.
To capture the new Alfa MiTo’s dynamic spirit and driving capabilities when it comes to performance and agility, the Italian manufacturer placed the spirited supermini in the hands of a masked pro-driver to tackle a warehouse course of colourful powder and paint, and ultimately create an Alfa MiTo work of art.
In an industry first, the video was captured using the new dual camera feature on the water resistant new iPhone 7 Plus and compatible accessories.
The new Alfa MiTo is equipped with Alfa Romeo’s unique D.N.A system, a driving mode selector which adapts the vehicle’s performance to suit the driver’s style and road conditions.
Starting in Dynamic mode, the new Alfa MiTo blasted through the powder circuit with ease, showing off its sporty performance and stylish new look.
Once the All-Weather mode was selected, the slippery paint also proved no challenge to the new Alfa MiTo thanks to the mode’s improved control and handling in adverse weather conditions. The paint stage also put the iPhone 7’s new water resistant handset to the test.