DS Automobiles is supporting creative excellence in the arts, by sponsoring the Visual Art accolade at the South Bank Sky Arts Awards 2016.
The sponsorship is part of an exclusive partnership between the avant-garde French premium automotive brand and the premium television channel, Sky Arts. The South Bank Sky Arts Awards 2016 will be presented in London on 5 June.
DS Automobiles is highlighting its avant-garde values and recognising excellence in the arts, by sponsoring the Visual Art prize at the 2016 South Bank Sky Arts Awards.
DS Automobiles’ sponsorship of this prestigious honour is part of the marque’s exclusive partnership with Sky Arts, the premium television channel, which celebrates the best in art, music and culture. In addition to the sponsorship of this specific award, the DS brand is also providing chauffeur-driven transport for a number of celebrity guests with a fleet of New DS 5 cars.
Hosted by Melvyn Bragg, The South Bank Sky Arts Awards – which celebrate its 20th anniversary this year – is the highlight of the UK arts calendar and honours the very best of British culture and achievement.
Renowned for iconic automotive design focusing on personal expression, DS Automobiles is celebrating creativity and innovation by sponsoring the coveted Visual Art category. The nominees for the Visual Art prize this year are: Cornelia Parker for Magna Carta (An Embroidery); Lynette Yiadom-Boakye for Verses After Dusk; and Banksy celebrates 25 years of street art with a nomination for Dismaland Bemusement Park.
Visual Art will be one of ten category awards presented at The Savoy in London on 5 June. The South Bank Sky Arts Awards focus on the arts in their entirety. The other categories are Classical Music, Literature, Theatre, Pop, Comedy, TV Drama, Opera, Film and Dance. The awards programme will be broadcast on Sky Arts on 8 June.
Mark Blundell, DS Automobiles’ Marketing Director in the UK, said; “We are delighted to sponsor the Visual Art prize at this year’s South Bank Sky Arts Awards. The accolade shares the same core values as our brand. We take pride in our style and artistic flair when designing our cars, and want to recognise similarly creative and discerning individuals.”
DS Automobiles epitomises French craftsmanship, refinement and style, and the partnership with Sky Arts reinforces the brand’s avant-garde philosophy and shines a spotlight on the best in art, culture and music.
Since its inauguration in June 2014, the DS brand has launched a range of premium models that embody dynamism, ultimate attention to detail and technological innovation to create an unrivalled driving experience. New DS 5, New DS 4, New DS 4 Crossback, New DS 3 and New DS 3 Cabrio are all distinctive cars with unique styling, and feature the brand’s signature ‘DS Wings’ front grille.