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Diesel uncertainty leads to big savings on new models

Diesel uncertainty leads to big savings on new models


Concern over diesel emissions and a growing backlash against the fuel has led to major discounts, research has found.

An investigation by consumer publication What Car? found ‘achievable’ discounts of £2,995 on some of the country’s most popular diesel SUVs.

Though discounts across the new car market as a whole averaged eight per cent, some popular models were available with significantly larger sums off. For example, diesel models of the Mitsubishi Outlander were discounted by 22 per cent – a saving of more than £5,000. The model has now been phased out, with Mitsubishi focusing on petrol and hybrid powertrains. 

The analysis was conducted by mystery shoppers, asking dealers for discounts on 7,500 new cars. 

What Car? editor Steve Huntingford said: “It’s interesting to see dealers finally start to offer bigger discounts on large SUVs, because traditionally these have been some of the hardest cars to negotiate on. However, large SUVs tend to be diesels, and the negative publicity and threat of future diesel taxes could well have played a part.

“The fact that there are so many models for people to choose from now has probably also played a part.”

Motorists wishing to secure the biggest discounts should steer clear of both the top and bottom end of the market, according to the research. The manufacturer that offered the least discount on average was Porsche, which simply refused to take any money off the price of its cars. Other premium manufacturers in the bottom 10 were Infiniti, Land Rover and Lexus.

However, value stalwarts Dacia, SsangYong and MG also made an appearance, refusing to discount their cars beyond five per cent on average. 

The most generous manufacturers were Seat, Renault and Volkswagen, with average discounts of 11.9 per cent, 11.7 per cent and 11.5 per cent respectively. The most discounted individual model was the Fiat Tipo 1.4 Easy, with mystery shoppers offered a discount of 26.6 per cent – equivalent to £3,805 off the car’s £14,320 list price.