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Comfort one of key considerations in new car purchase, survey finds

Comfort one of key considerations in new car purchase, survey finds

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Comfort has come out of one of the key considerations drivers have about a new car purchase, a new survey has found. 

 

Comfort has come out of one of the key considerations drivers have about a new car purchase, a new survey has found. 

A study of 2,000 drivers conducted by Citroen found that 45.4 per cent of motorists put comfort as their top consideration when looking at a new car. However, this still fell short of the 74.5 per cent of drivers who kept price as their top priority.

That said, drivers also highlighted seat comfort, legroom and ambient temperature as three key things which most affected how comfortable they were in a car’s cabin. 

In addition, 85.2 per cent of respondents also said that passenger comfort was important for them when shopping for a new car. 

Citroen itself has put a strong focus on in-car comfort of late, designing advanced comfort seats which provide more support than conventional chairs, as well as developing suspension with progressive hydraulic conditions that can take the edge off the worst bumps and potholes in the road.

Souad Wrixen, marketing director for Citroen UK, which was behind the study, said:

Despite the ongoing crisis, UK drivers are still spending almost six hours each week behind the wheel. Our research shows that over a third of motorists wish their cars were more comfortable, and at Citroën we’re committed to ensuring that comfort is a priority – covering a wide range of measures that help promote health and well-being. With the advent of the Citroën Advanced Comfort programme, we have set about redefining the concept of modern comfort to fit requirements, including the feeling of space on-board, connectivity, ergonomic design, and a smooth, comfortable drive.


Search Used Citroen Cars What is the best way to buy my first car? 

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