Citroën

Citroën is one of the great motoring innovators introducing, hydraulic suspension and brakes; front wheel drive; unitary body construction; the floating engine and disc brakes. Quite a legacy.

Citroën

What's the the story behind Citroën and what models are currently available from this forward thinking brand.


HIstory

André-Gustave Citroën founded the eponymous Citroën brand in 1919. During World War 1 his factory had been building armaments, but André had vision and knew that once the war was over, his factory would stand idle; he had to come up with a new product.

Andre CItroen 1932

As early as 1916 Andre was thinking about going into automobile production; so, when the war ended in November 1918 he was almost ready to unveil his new car. March 1919 he revealed his Type A to the press and by the end of May the first model rolled off the production line; by June the car was on show at No. 42 The Champs-Élysées, Paris; this iconic showroom is still used by Citroën for exhibitions and to showcase its concept cars.

Just one month later, on 7 July, 1919, the first customer took delivery of a Citroën motor car.

Citroen Type A

Andre Citroën was an innovator, he didn’t believe in following the crowd and his instinct was right with the Type A selling 10,000 cars in its first year of production. He tasked his team with designing a car which would become renowned for turning the motor industry on its head. The Traction Avant, known as the Citroën 7A was a remarkable car and its revolutionary features are very much in use today;

  • Four-wheel hydraulic independent suspension with torsion bar
  • Unitary body construction which meant the body and chassis of the car were combined
  • Front wheel drive
  • Hydraulic brakes on all four wheels
  • Floating engine

1934 Citroen Traction Avant

Hard to believe that all these 5 features, which are still standard in most of today’s cars, came from the Citroën team in just that one car. Sadly the cost of all the innovation and research which went into the Traction Avant was crippling for Citroën and by 1934 the company was in financial ruins, but within the month, Michelin stepped in and early in 1935 Pierre Michelin became Chairman of Citroën with Pierre-Jules Boulanger his deputy.

Very sadly, that same year, André Citroën died, but his innovative spirit and philosophy of developing cutting edge technology lived on.

Pierre-Jules Boulanger became president of Citroën in 1938 after Pierre Michelin died in an accident. Boulanger was a tough cookie having won the Military Cross and Legion of Honour in Word War 1; in World War 11 Boulanger stood his ground, refusing to communicate with the German authorities directly. Forced to produce trucks for the Wehrmacht, Boulanger sabotaged them by putting the notch on the oil dipstick in the wrong place, which meant many of the trucks were useless due to engine seizure.

Against the express orders of the German occupying forces Citroën carried on their research, developing what would later become the 2CV, Type H Delivery Van and ground-breaking family car the DS.

Grey Citroen 2CV in a field

Unveiled in 1948 the iconic 2CV did exactly what Citroën had wanted, provided an economical alternative to the horse for people living in rural France. Cheap to buy and cheap to run, the car remained in production until 1990 with nearly 9 million 2CV and variants produced.

Another ground-breaker was the DS, launched in 1955, which, with French pronunciation, sounds the same as déesse, French for goddess!

This incredible car was way ahead of its time and still has fans around the world, its radical, yet beautiful design means it’s been showcased in museums, but underneath the gorgeous exterior was some serious technology. The DS heralded:

  • First production car with disc brakes
  • Hydraulic system for power steering, suspension and brakes
  • Hydro-pneumatic self-levelling suspension

Dark beige CItroen DS parked outside a shop

Citroën have gone on to innovate, to build on André Citroën and Pierre-Jules Boulanger legacy and today Citroën heritage lives on with cars designed for life, with flair, attention to detail and an eye on the future.

<iframe width="560" height="315" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Contact Swansway Citroën


Citroën Model Range

Citroën C-Zero

Cheap to run and great to drive the Citroën C-Zero is designed to take the city by storm. This small, silent, yet surprisingly spacious car has a range of over 90 miles and a top speed of 80mph.

Totally silent, pop the C-Zero on charge at night and it’ll be fully charged and raring to go by the morning.

White Citroen C-Zero whizzing through bright green countryside

Explore the Citroën C-Zero


Citroën C1

This is the cheeky Citroën! It’s full of Gallic charm and the perfect small car to express your personality. With colour combinations available on the body, on the roof and in the interior you can make this car completely your own and with a 780 litre boot there’s plenty of room to shop ‘til you drop too!

<iframe width="683" height="380" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Explore the Citroën C1


Citroën C3

Fashion forward, two words that sum up the latest Citroën C3. Like all Citroën cars it stands out from the crowd with its trendy, uplifting design. There are oodles of personalisation opportunities, including the unique Citroën Airbump panels, so, you can make it as fun as you want.

This is one compact hatchback that won’t get lost in the car park!

<iframe width="683" height="380" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Explore the Citroën C3


Citroën C3 Aircross

This new model is a truly distinctive compact SUV combing real originality with a robust quality that gives it kerb appeal and real road presence.

Equally at home in the city, or on rougher terrain, this car gives you today’s preferred higher driving position, along with a host of technologies to keep you and your precious cargo safe.

<iframe width="560" height="315" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Explore the Citroën C3 Aircross


Citroën C4 Cactus

The Cactus was a ground-breaker in its original guise and its latest form it remains a unique family-friendly car, with seats that you could happily sit in for the longest of journeys.

Dynamic and individual, yet perfect for a family, the Cactus doesn’t live up to its spiky name! Smooth on the eye and silky to drive you need to get behind the wheel to appreciate what a fantastic car the new Cactus is.

All this and plenty of colour customisation opportunities mean your Cactus will truly be personal to you.

<iframe width="560" height="315" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Explore the Citroën C4 Cactus


Citroën C4 SpaceTourer

MPVs often have the reputation of having the design of a brick! Not so the SpaceTourer which replaced the much-loved Picasso and is one MPV with dynamic design.

Balancing the needs of your family against the pleasure of the open road, the SpaceTourer is an exceptional MPV, packed with safety technology, yet retaining its good looks on the move. Your family needs one!

<iframe width="560" height="315" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Explore the Citroën C4 SpaceTourer


Citroën C4 Grand SpaceTourer

Take the SpaceTourer and make it bigger and there’s just even more to love about this MPV.

Comfortable, and practical on the inside, bold and dynamic on the outside, your family will thank you for choosing this ultra-comfortable MPV.

<iframe width="854" height="480" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Explore the Citroën Grand C4 SpaceTourer


Citroën SpaceTourer

When space is everything then the SpaceTourer is the car for you. Spacious enough to be super-comfy, but sized to fit into multi-storey car parks, this is the ultimate in practicality when it comes to large families or groups of friends with the capability of carrying up to 9 people and comfort.

<iframe width="683" height="380" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Explore the Citroën SpaceTourer


Citroën SpaceTourer Business

For business travel without limits, in comfortable elegance, it has to be the SpaceTourer Business. The large tailgate makes for easy luggage stowage, so, perfect as a professional people carrier, hotel shuttle or taxi.

<iframe width="560" height="315" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Explore the CItroën SpaceTourer Business


Citroën Berlingo Multispace

All the practicality you’ll ever need, coupled with an ingeniously flexible interior. The Berlingo Multispace delivers on its name, robust, flexible and offering seven super-comfy and spacious independent seats, the ultimate family-friendly interior.

<iframe width="560" height="315" src="; frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>
Explore the Citroën Berlingo Multispace


This website uses cookies to ensure you get the best experience on our website. Learn more